I hope you sprung forward before bed last night. Otherwise you're gonna be late for church...or for your Pagan festival...whichever.
But what you should have done on Friday, that it's too late to do now, is you should have voice-broadcasted your Past Borrower List with a PERSONAL message reminding them to spring forward before bed on Saturday night.
I've never talked about this before. Not to non-Members anyhow. But, as a reward for reading what I write, and staying on my list, I've decided to lift the curtain a bit, or "show you some leg," as it were. Hairy legs at that.
They call my new tactic, "moving the free line." So, I'll show you just a bit.
Anyhow, something I started doing years ago, was I started making use of my Past Borrower List to get more duckets in the door. I did this at the urging of my coach, Dan Kennedy.
I resisted his nagging for a long time. I just couldn't get his nagging to fit into my vision of what "the mortgage bidness" is all about.
Most think the mortgage bidness is about THE NEXT transaction. The next lead. The next borrower.
But it's not.
If your mortgage bidness is focused upon the next lead, and is not making use of your Past Borrower List, well, then you're in bad shape.
Bad shape because my Members...maybe there's one in your Area...my Members can spend MORE THAN YOU CAN to get a new lead...and that's because they're spending SOME money on their Past Borrowers.
They are simply playing in a totally different "mortgage economy" than you are. They very quickly are playing with more marbles than you are.
They can outspend you for new leads, and they can make $25,000.00 a month or so from their Past Borrowers.
That's 'cuz they don't throw past relationships away. They nurture them. They remind folks to spring forward. They keep in touch, with voice broadcasts, with personal-sounding messages.
And yes, these messages DO fool most Past Borrowers. They call back, and they do ANOTHER deal.
Sincerely, your friend,
The Mortgage Marketing Genius(R)
P.S.: If you were a Member of my Program, I could tell you more.
P.P.S.: Go here right now to get 2 free months of Dan Kennedy.
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