Today I want to teach you about the power of testimonials.
Most mortgage brokers never bother to get any. They could do so, simply and easily, they just don't.
I think the number one reason why they don't, is because they don't realize that in direct mail tests, testimonials DOUBLE the response rate of the piece mailed.
If you don't have testimonials, you're simply p!$$!ng in the wind, and throwing money away.
There are many ways to use them...
1. Put your past borrower testimonials on a free recorded message hotline.
2. Put them online, preferably in video format, for prospective borrowers to view.
3. If not video online, then do audio.
4. If not audio online, then print.
5. If print online, you gotta have a photo of the borrower, a signature, and a bunch of DETAILS for the testimonial to be BELIEVABLE.
Oh, here's another way to use a testimonial. I have a Member in Maryland, Tucker MasterMind Member Kevin Marks, who found himself hospitalized for the entire month of August 2007. Yup, right in the middle of the mess.
Kevin told me in September that he'd been laid-up in the hospital all of August, but STILL did $48,000.00 in fees using my stuff!
So, I turned his "testimonial" into a "tear sheet," and mailed it to 10,000 broker shops in geographical Areas that I didn't then have a Member in.
You'll notice that since Kevin didn't get a photo of himself in the hospital bed, I had to use a "stock photo" of a guy in a hospital bed. But trust me, this is for friggin' real!
Here's the tear sheet...
Download tearsheet_of_kevin_marks_in_hospital_bednew_tucker_programs_on_backfinal.pdf
The names I mailed were "cold" (compiled) names, meaning I'd rented them from Info USA. These were NOT "opt-ins" from Mortgage Marketing Genius.
This put TONS of new peeps on my "opt-in" list, and I got new Members from it too!
Besides that, it further rubbed it in the faces of the nay-sayers, that say that my stuff "doesn't work." And I just love proving the player haters wrong. :0)
On top of that, Dan Kennedy loved the thing so much, that he just ran it in the March No B.S. Marketing Letter, getting me even MORE (free) opt-ins.
Anywho, I think Kevin's story is amazingly powerful. And apparently, so many others in "the bidness" do too.
While we're on the topic of testimonials, here's a bit of video testimony that really rocks! It's Part 2 of Mortgage Brokerage Journal...
Don't forget, tomorrow, Monday, March 17th, at 3 pm CENTRAL time, I wanna yak at you on the tellie-phone, and share even more $ecret$ with you, for free!
I know, it's Saint Paddy's Day, but, I'm having the thing in the afternoon, so that you can meet up with "those other" loan officers at the bar in the evening. But, they won't have anything near as useful to tell you as I will!
I'll talk to you tomorrow, Monday, at 3 pm CENTRAL, at 512-879-2154 , TOP SECRET pass code 713171#.
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Let's talk on tomorrow, Monday, at 3 pm CT (that's 4 pm in anti-bidness Spitzerland / 2 pm in the mountains / 1 pm in the Peoples Republic of California, where soon, all bidness will be ruled illegal).
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What we're gonna talk about, is the concept that your marketing can be "gravitational," with borrowers "attracted" to you, just like marbles dropped into a funnel.
Most mortgage marketing is "chase" marketing. And that's simply not effective.
You want them chasing you, not the other way around. And there ARE affordable & effective ways to accomplish this.
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WARNING: Nothing will be "sold" on this call.
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But if you wish, you may choose to buy a resource I'll mention on the call, that costs less than $20.00.
Oh, and not a penny goes into my pocket...which the "player hater" non-producers on my list will just LOVE. :0)
Hey, you could blow your time listening to the negative $#!t around the office...listening to other loan officers tell you that such & such mortgage marketing "doesn't work," or you could spend some time with ME, and learn how to actually make some money!
Those poseurs in the office don't really wanna work, don't really wanna make any money.
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The number to call on Monday, at 3 pm CT, is 512-879-2154 , TOP SECRET pass code 713171#.
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Sincerely, your friend,
The Mortgage Marketing Genius(R)
P.S.: One of my newest Members, Mike Gonzales in Wichita, Kansas, just mailed-out 900 pieces of my Prime ARM Re-Set piece, to my proprietary list, and did $80,000.00 in fees in February! In the "middle of the mess!" Pfui! You CAN make duckets NOW using MY stuff!
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